Hi, I'm James.

I'm a software engineer based in Dublin, currently working on social shopping and AI-powered product discovery at Zalando.

I'm passionate about productivity, AI, and user interface design, especially where they come together to make software feel faster, calmer, and more useful.

I like building products end to end, from backend systems and distributed services to focused interfaces people can actually use. Outside work, that includes Bullet Memo , Hazumi News , and Metafast API .

Latest posts

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Work Experience

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Jan 2026 - Present

Zalando

Senior Software Engineer
- Migrated Board entities into centralized read-optimized systems and restructured their ERNs in coordination with multiple impacted teams.
- Authored a technical design document for Boards as a Platform, enabling teams to create custom board styles through dynamic layouts and entity rendering.
Aug 2024 - Dec 2025

Zalando

Software Engineer
- Founding engineer on Zalando’s Boards team, building Pinterest-style social features from scratch for millions of customers.
- Delivered incremental value through controlled rollouts using experiments, feature toggles, and comprehensive monitoring.
- Helped progress the product from Zalando-curated boards to user-generated boards and AI-powered product recommendations.
- Worked closely with data scientists to architect and launch Zalando’s first AI-powered product suggestion system.
- Led technical planning sessions, authored a technical design document, and drove cross-team reviews for architectural alignment.

Products

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Let's Connect

If you want to get in touch with me about something or just to say hi, reach out on social media or send me an email.